Marketing Articles

Branding – definition American Marketing Association: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. ... Fetch This Document

Marketing Journal And Paper Impact: Some Additional Evidence ...
Marketing Journal and Paper Impact: Some Additional Evidence Geoffrey N. Soutar University of Western Australia Business School Abstract The present study updated Soutar and Murphy’s (2009) study of the citation characteristics of ... View Doc

Role Of Relationship Marketing In Competitive Marketing Strategy
Journal of Management and Marketing Research Role of Relationship Marketing, Page 3 (3) If a particular market needs more relational marketing, then that market can be ... Retrieve Content

How To Read A Scholarly Journal Article - YouTube
Recognize the structure of scholarly articles in order to use them most effectively in your research projects. ... View Video

Akinyele, S.T. STRATEGIC MARKETING AND FIRMS PERFORMANCE: A ...
2011 303 STRATEGIC MARKETING AND FIRMS PERFORMANCE: A STUDY OF NIGERIAN OIL AND GAS INDUSTRY Akinyele, S.T. (PhD) School of Business, Covenant University,Ota-Nigeria. ... Fetch This Document

MARKETING & MARKETING RESEARCH INFORMATION RESOURCES
1 MARKETING & MARKETING RESEARCH INFORMATION RESOURCES This bibliography or subject guide is designed to be a select list of the most frequently ... Get Content Here

Article marketing - Wikipedia, The Free Encyclopedia
Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. ... Read Article

Definition: Your marketing mix is the combination of the elements of marketing and what roles each element plays in promoting your products and services and delivering those products and services to your customers. ... Read Article

Worldwide Faculty Perceptions Of Marketing Journals: Rankings ...
Page 3 Vol. 3, No. 3, 2009 journals.” His focus was on the productivity of 256 organizations (both businesses and universities) in publishing articles that advance the marketing field. ... View This Document

Updated Articles And Resources - Marketing
Five Keys to Understanding and Marketing to the Corporate Buyer Selling your services to corporations is an attractive proposition, but if you don't grasp the realities of the corporate environment, you may sabotage even a hot lead. ... Read Article

Viral PR - article
Viral PR? James L. Horton Too much has been written about viral marketing. So why write about it again? Because little has been published about the use of viral marketing in public rela-tions. Viral marketing was the rage for a while and ... Access Full Source

Allocating Marketing Resources - Harvard Business School
2 Allocating Marketing Resources Abstract Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. ... View This Document

APPENDIX Writing A 2A Marketing Plan - University Of North ...
Writing a Marketing Plan Chapter Two Appendix 65 Marketing Strategy The marketing strategy may be very specific, especially if the plan pertains to, ... Visit Document

A Brief Summary Of marketing And How It Works
Marketing and the 7Ps: A brief summary of marketing and how it work 05 Future trends in marketing We live and work in a world of unprecedented social and technological upheaval, which has introduced new levels of competition for all ... Get Document

Steve Mandel Boosts Nike, Visa, Amazon
Steve Mandel Boosts Nike, Visa, Amazon ... Read News

Keller-Lehmann-Brands And Branding-final - ITSP | Warrington
BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES ABSTRACT Branding has emerged as a top management priority in the last decade due to the growing ... View Full Source

Educational Marketing - Training Industry
Educational Marketing: A New Strategy for Building Customer Loyalty This Article is Proprietary to Intrepid Learning Solutions Educational Marketing: ... Content Retrieval

Social Media Marketing In A Small Business: A Case Study
SOCIAL MEDIA MARKETING IN A SMALL BUSINESS: A CASE STUDY . A Thesis Submitted to the Faculty of Purdue University by . Sarah Lynne Cox In Partial Fulfillment of the ... Retrieve Content

Annotated Bibliography Of Marketing Sources - Umich.edu
Annotated Bibliography • 3 January 1998 Coddington, W. Environmental Marketing: Positive Strategies for Reaching the Green Consumer. New York: McGraw-Hill, 1993. ... Return Document

Article Video marketing - Wikipedia, The Free Encyclopedia
Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. ... Read Article

The Strategic Marketing Process
The Strategic Marketing Process How to Structure Your Marketing Activities to Achieve Better Results Written by Moderandi Inc., creators of the marketing planning and management app at www.MarketingMO.com. ... Fetch Content

B2B - MarketingProfs
2 SponSored by VieW & SHare oVerVieW: tHe State of B2B Content Marketing in nort H aMeriCa Greetings Content Marketers, We have good news to report! ... View This Document

Marketing Strategy 2 - Jones & Bartlett Learning
41 CHAPTER Marketing Strategy 2 Learning Objectives Learning Objectives After reading this chapter, you should be able to: • Understand the scope of strategic marketing planning ... Access Document